A new Chief Operating Officer for Mister-Auto | Parts & Services



POISSY/LYON, October 10, 2023 – Part of Stellantis, Mister-Auto, one of the biggest players in online sales of spare parts in Europe, has announced a change in its management.  

Jean-Michel Booh-Begue has been appointed Chief Operating Officer of Mister-Auto as of October 1, to replace Loïc Brasset, who will take new leading functions within Stellantis. With more than 20 years of experience in the automotive aftermarket in product development, sales and marketing, Jean-Michel Booh-Begue was Purchasing & Marketing Vice President at the Stellantis independent aftermarket business unit (IAM) from 2017. He contributed widely to the global growth of the Eurorepar and bproauto private labels of parts, tires and supplier ranges. Jean-Michel Booh-Begue will be putting all his experience, leadership and market experience into the development of Mister-Auto’s e-commerce business, to achieve the objectives set out in the Dare Forward 2030 strategic plan.

The pure player in spare parts has confirmed its great ambitions to further develop its value proposition to both private and professional customers. With the development of its comprehensive portfolio that now consists of 1.8 million products (compared to 1 million in 2022), Mister-Auto covers a wide and diversified automotive fleet to ensure it meets its customers’ needs. New, reinforced services for automotive professionals such as 24-hour delivery, free returns, and the announced differed payments facility as well as increased field support and a revised interface form part of its offensive to reach 20% of sales to repairers by 2024 (compared to 10% in 2022).

“I’m thrilled to announce the appointment of Jean-Michel Booh-Begue, a highly skilled professional, which shows our determination to accelerate the development of Mister-Auto for the benefit of both private and professional customers,” stated Sylvie Layec, Stellantis Senior Vice President of Global Parts & Services, Sales & Marketing and Chairwoman of Mister-Auto.


About Stellantis

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2Move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates.



About Mister-Auto

Mister-Auto (part of Stellantis) is a European leader in online sales of automotive parts, accessories and tires. With a presence in 19 countries, Mister-Auto offers more than 1.8 million original and equivalent automotive parts with competitive market pricing for all makes. Since its creation in 2007, customer satisfaction has been the priority for Mister-Auto; thousands of parts ordered via the website, the app or by phone are sent out the same day for home delivery or to downstream delivery points. Payment is secure, flexible and easy and delivery is free of charge for automotive professionals.  Mister-Auto is committed on a daily basis to offering its customers a safe, sustainable and affordable mobility. www.mister-auto.com.



For more information, contact:

Jean-Philippe COLL +33 6 74 89 00 69 – jph.coll@acommauto.com

Mathieu PAJOT +33 6 25 70 64 64 – mathieu.pajot@mister-auto.com






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