- Amazon shoppers who need replacement parts or vehicle accessories now have an easier way to get what they need in the new OEM Automotive Parts Shop.
- The personalization is integrated with Amazon Garage, which Amazon started in 2006 and has been growing by 20 percent a year since 2020.
- Once you’ve found what you’re looking for, you can have the part delivered, pick it up, or send it to a local service provider that will be listed on Amazon’s site.
Amazon has launched a new OEM Automotive Parts Shop that can share your clicking habits with your local dealer to ensure you get the part you need for your specific vehicle. The new shopping feature lets customers find official OEM parts using filters for most vehicle types, from cars, SUVs, and trucks to ATVs, motorcycles, and scooters. The trick lies in how Amazon now offers hundreds of thousands of parts and accessories in connection with local car dealerships.
The new Shop allows far more than letting people sell parts on Amazon and mail them out. Amazon’s new OEM Automotive Parts Shop is like a middleman between someone who needs to find the correct oil filter and that filter sitting on the shelf of a local dealer. Amazon said the new Parts Shop displays “transparent price listings for each item, as well as detailed product and fitment information directly from manufacturers and sellers to ensure they are purchasing the right product.”
Amazon said its collaboration with automakers means that selling partners, including dealerships, can now offer discounts to both local and national customers. So, with your 5 percent coupon in hand, Amazon can now ship the filter to your door or to a nearby service provider listed right there on the product page. Other options include in-store, with same-day pickup available in some situations.
Amazon launched its Garage feature in 2006, allowing customers to enter their vehicle information and filter shopping results by their make and model. Amazon Garage also allows customers to reorder parts and track service recommendations. This personalized functionality encouraged Amazon to work with automakers to integrate their parts supply and local dealers on this updated Shop.
“Since 2020, we’ve seen an average 20 percent increase annually in the number of vehicles U.S. customers have saved in the Amazon Garage, showing a clear customer interest in shopping for parts and accessories for their vehicles similar to the way they shop for other consumer products,” Ernie Linsay, Amazon’s director of automotive, told Car and Driver. “This inspired us to collaborate with OEMs to enhance the overall selection available to customers online.”
The OEM Shop still needs to be polished. The brand list, for example, doesn’t include some companies, like Tesla and Mini. Tesla isn’t a part of the Amazon deal, but Mini is. In fact, a separate Mini section is currently promoted at the top of the screen, and Mini parts are available under the BMW filter. We feel ya, Mini drivers.
Sebastian Blanco has been writing about electric vehicles, hybrids, and hydrogen cars since 2006. His articles and car reviews have appeared in the New York Times, Automotive News, Reuters, SAE, Autoblog, InsideEVs, Trucks.com, Car Talk, and other outlets. His first green-car media event was the launch of the Tesla Roadster, and since then he has been tracking the shift away from gasoline-powered vehicles and discovering the new technology’s importance not just for the auto industry, but for the world as a whole. Throw in the recent shift to autonomous vehicles, and there are more interesting changes happening now than most people can wrap their heads around. You can find him on Twitter or, on good days, behind the wheel of a new EV.