HORIBA Simulator Helps Vehicle Attribute Engineering

NUNEATON, U.K. — Automotive engineering, test and development consultancy HORIBA MIRA has launched its new Driving Simulator Centre at its U.K. head office in Nuneaton, Warwickshire.

Featuring cutting-edge driver-in-the-loop simulator technology, supported by HORIBA MIRA’s unparalleled engineering service and consultancy, the Driving Simulator Centre affirms HORIBA MIRA’s position as a leading global provider of vehicle attribute engineering.

The Driving Simulator Centre enables automotive companies to conduct virtual development across many automotive applications. Predominantly this is focused on the driven attributes: vehicle dynamics, noise, vibration, and harshness (NVH), and drivability, but also includes holistic engineering across capabilities growing in complexity and importance, such as advanced driver assistance systems (ADAS), human machine interface (HMI) and x-in-the-loop (XiL) applications.

More than £4 million has been invested in the new facility to enable established automotive manufacturers, new start-up vehicle manufacturers and tier-one suppliers to develop new vehicles that reflect marque brand characteristics. By using virtual tools, the new capability will deliver vehicle attributes that conform to brand DNA faster, more sustainably and at a reduced development cost.

Customers utilizing HORIBA MIRA’s Driving Simulator Centre will also get access to its VI-grade COMPACT simulator, acquired in 2021, conveniently located within the same facility.

The Driving Simulator Centre, together with HORIBA MIRA’s subjective led attribute methodology, puts the human-in-the-loop at the very start of the virtual engineering series. Attribute development engineers can make accurate and unlimited comparisons quickly and at lower cost, often at the flick of a switch.

This is especially important when working to balance conflicting attributes to achieve an optimized vehicle. This results in more informed subjective-led decisions being made throughout the entire development cycle rather than waiting for a physical prototype – and in many cases can significantly reduce the number of prototypes required. 

For almost 80 years, HORIBA MIRA has played a pioneering role in automotive engineering innovation. As the industry pivots, HORIBA MIRA continues to lead the charge and is aligning its engineering capabilities and infrastructure to support its customers in the transition to net zero. The Driving Simulator Centre is a key enabler of net zero ambitions by significantly reducing the industry’s reliance on carbon-intensive physical prototypes.

Declan Allen, Managing Director at HORIBA MIRA said, “Through the newly launched Driving Simulator Centre, the speed, cost and complexity of refining driven vehicle attributes to meet today’s changing customer expectations is significantly reduced. This new facility enhances HORIBA MIRA’s capabilities and is an enabler of its attribute-led development methodology, while also being a critical tool supporting complex engineering developments across ADAS, HMI and XiL”



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